Top Beauty Retail Apps in Australia Q3 2024: Performance Review

In the third quarter of 2024, MECCA - Beauty Shopping showed a varied trend in downloads, peaking notably at 24.3K in mid-August. Weekly active users for the app remained relatively stable, hovering around 90K to 105K throughout the quarter.

Sephora - Beauty Shopping experienced fluctuations in weekly downloads, with a notable peak at 9.3K in early September. Active user numbers followed a similar pattern, reaching as high as 34.5K mid-September, before a slight decline towards the end of the quarter.

Adore Beauty | Shop Beauty Now maintained a steady download rate, peaking at 3.9K in mid-August. However, no active user data was available for this period.

CHARLOTTE TILBURY saw a significant drop in downloads over the quarter, starting from 5.2K in early July to just under 300 by the end of September. Active users showed a gradual decline from 10.3K to approximately 6.1K.

Think Dirty – Shop Clean had a notable increase in weekly downloads in early September, reaching 5.2K. Revenue experienced an upward trajectory, peaking at around $576 in late September, while active users also increased, peaking at 11K in early September.

These insights, derived from Sensor Tower data, provide a detailed overview of the performance of top beauty retail apps in Australia. For more in-depth analysis, Sensor Tower offers comprehensive insights into app performance metrics.